Having a multilingual website can help you increase visitors and conversions!
More About Multilingual Website:
Nowadays the Internet brings people from different parts of the world closer like never before. A significant benefit is that you can connect with people all around the globe and enter markets in different countries easier. A major step to globalize your business is to have a multilingual website. In other words to serve your content translated and adjusted for the market that you want to enter.
Having your website into English already makes your content internationally accessible, because a lot of people understand the language. However, if you want to focus on specific countries, look more reliable there and increase your efficiency, it is good to have a website version translated into the local language.
You can either translate your entire website or only part of it that you want to display into another language. A good practice is to make sure that every page which has an equivalent into a different language is linked to the original one. This is to avoid a negative UX effect by redirecting to the home page when someone switches the language.
Another element that has to be considered is the language switcher. It should be placed in a position where people can find it easily. This way everyone who goes to a certain language version of your website can quickly switch to the language he/she is comfortable with, instead of leaving your website.
Why is this important?
Building a globalized website increases the chance of more visitors and conversions.
Having a localized website makes you more competitive in local markets.
Providing different language versions can make you look more reliable.
Other elements of website globalization:
Domain – Consider the domain structure for different language versions. One option is to use a subfolder – website.com/en. Another is to use a subdomain – en.website.com. The best option is to register a country code domain for each language. Such as .es, .co.uk, .ru, etc. Using a subfolder or subdomain is a bit cheaper, but not as flexible as separate country code domains. Moreover, separate domains make you look more trustworthy.
URL Slugs – Along with the domain, also pay attention to the URL slugs. A good practice is to use localized slugs for each page. Such as website.com/contact in English, or website.es/contacto in Spanish. If the language uses a non-Latin alphabet transliterate the slug – website.ru/kontakt in Russian.
CDN – To have a good UX all around the world your website should load quickly from everywhere. To achieve this you can use a Content Delivery Network (CDN). This is a service provider that has servers in different locations across the world and when someone opens your website from a certain point the CDN sends this person a cached version from the closest server they have.
Language Markup in HTML – To help the search engines detect the website language you should declare it in your HTML code.
Geolocation – This is a technique to detect the IP location or language preferences of visitors when they open your website and automatically redirect them to a language version based on this.
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Having a multilingual website helps you to globalize your business, reach more users, and increase conversions. Moreover, it makes you look more reliable across local markets. Along with translating the content, you should also consider the domain structure, using localized URL slugs, website speed from different locations, etc.
Social Media Buttons:
Your website is part of your online marketing mix along with all of your pages and profiles in social media. To increase the efficiency of your digital presence you should connect them properly. Here comes the use of social media buttons in your website. They will help you to engage better with users across all of your online networks.
Contact Forms are a powerful tool that can help increase your quality queries! They give you an opportunity to set the course of communication, prompt users to write to you, analyze the efficiency of different website pages, and more. A contact form gives the flexibility to adjust the approach to your website’s users.
Galleries and Sliders:
Galleries help you to sort and better manage the images on your website. Presenting those images and the content in a well-arranged way improves the user experience. Adding catchy visual effects can bring to a better style and appearance. And by using sliders you can feature different parts of your content or certain images.
Building a Blog:
Having a website builds the fundamentals of your digital presence. However, once you create your website you also want to drive more traffic to it. Building a blog and publishing regularly useful content related to your business is one of the most powerful ways to get more visitors and enhance your digital marketing strategy.