Multilingual Website
Having a multilingual website can help you increase visitors and conversions!
More About Multilingual Website:
Nowadays the Internet brings people from different parts of the world closer like never before. A significant benefit is that you can connect with people all around the globe and enter markets in different countries easier. A major step to globalize your business is to have a multilingual website. In other words to serve your content translated and adjusted for the market that you want to enter.
Language:
Having your website into English already makes your content internationally accessible, because a lot of people understand the language. However, if you want to focus on specific countries, look more reliable there and increase your efficiency, it is good to have a website version translated into the local language.
You can either translate your entire website or only part of it that you want to display into another language. A good practice is to make sure that every page which has an equivalent into a different language is linked to the original one. This is to avoid a negative UX effect by redirecting to the home page when someone switches the language.
Another element that has to be considered is the language switcher. It should be placed in a position where people can find it easily. This way everyone who goes to a certain language version of your website can quickly switch to the language he/she is comfortable with, instead of leaving your website.
Why is this important?
Building a globalized website increases the chance of more visitors and conversions.
Having a localized website makes you more competitive in local markets.
Providing different language versions can make you look more reliable.
Other elements of website globalization:
Domain – Consider the domain structure for different language versions. One option is to use a subfolder – website.com/en. Another is to use a subdomain – en.website.com. The best option is to register a country code domain for each language. Such as .es, .co.uk, .ru, etc. Using a subfolder or subdomain is a bit cheaper, but not as flexible as separate country code domains. Moreover, separate domains make you look more trustworthy.
URL Slugs – Along with the domain, also pay attention to the URL slugs. A good practice is to use localized slugs for each page. Such as website.com/contact in English, or website.es/contacto in Spanish. If the language uses a non-Latin alphabet transliterate the slug – website.ru/kontakt in Russian.
CDN – To have a good UX all around the world your website should load quickly from everywhere. To achieve this you can use a Content Delivery Network (CDN). This is a service provider that has servers in different locations across the world and when someone opens your website from a certain point the CDN sends this person a cached version from the closest server they have.
Language Markup in HTML – To help the search engines detect the website language you should declare it in your HTML code.
Geolocation – This is a technique to detect the IP location or language preferences of visitors when they open your website and automatically redirect them to a language version based on this.
Contact Me and Let’s Build Your Multilingual Website Together!
Price Rate for Website Development Starts from:
€25/hour
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