Quality links are the core of good Link Building and high Domain Authority.
Good Link Building and high Domain Authority are important elements of the Search Engine Optimization of a website. Quality links from other websites to our website can help users discover us and help us to be better ranked on Google. For advice on Link Building and Domain Authority, as well as other elements related to off-site SEO, I turned to Kalin Karakehayov. Kalin is the owner of Tool.Domans and SEO.Domains, the largest provider of SEO domains in the world.
Link Building and Domain Authority in 2019
Link Building has changed a lot in recent years, in fact, it has never stopped changing. Years ago, as Kalin puts it, “during the golden easy years of SEO”, the number of links was very important. Nowadays, however, what matters is the quality of the link, i.e. whether it comes from a domain with a high Domain Authority.
Basically it’s all about quality, not quantity as it once was!
Kalin Karakehayov, CEO of Tool.Domains and SEO.Domains
While before the practice of registering our website in multiple directories and category websites worked, these days it does not achieve the same success. However, the key today is the quality of the source the link comes from, its relevance to the keywords we are optimizing for, etc.
Domain Age, Domain Authority, Link Juice
Google assigns to each domain an Authority factor, which is a function of the links towards this domain. In other words, the more quality links we get from other high Authority websites, the higher Authority we will get. Of course, big, established brands have higher Domain Authority. There are many tools that can show what is the Authority of a domain. One that you can check quickly is Ahrefs Website “Authority” Checker.
Another important factor is Domain Age. In time, as we work well to optimize our website and strive to achieve higher Authority, creating more useful content, maintaining good SEO, the domain is growing stronger and building more trust.
Each page, on the other hand, has its own Link Juice value (page rank), which determines how important the page is within the website.
PBN (Private Blog Network) and how it is used as a SEO technique.
This is the practice of buying expired domains, with links and already established Domain Authority. After that new WordPress blogs are being installed on these domains. As a result, the ultimate goal is to gradually accumulate links to the main website. It is good to continue maintaining the websites located on these domains by creating new useful content that is relevant to the one on the main website.
Several ways to acquire links towards our website.
To acquire links towards our website, we can do:
Guest blogging -- Write articles for other websites.
Give talks -- Speak at conferences and seminars.
Interviews -- Giving interviews for other media.
Most importantly, create truly useful content that visitors can share or refer to.
And a bonus for the finale!
In addition you can try for free one of the best SEO analysis tools for your site.
By using it, you can research what keywords will be relevant to your strategy, analyze your competition, and many more useful activities that will help you optimize your SEO strategy.